Why Your Apartment Isn’t Getting Rented (Even After Many Viewings!)

Tuesday - 22/07/2025 09:36

Boost apartment appeal avoid these turnoffs outdated decor poor photos unclear listings ensure a great first impression attract ideal tenants

Factors That Cause Your Apartment to Be Overlooked by Potential Renters/Buyers

In today's competitive real estate market, attracting the attention of potential customers is key to successfully renting or selling an apartment. However, not all apartments can impress and retain customers. There are many factors that can cause your apartment to be unfortunately "skipped over." This article will delve into analyzing those factors, while providing solutions so you can improve and create a more attractive apartment.

Why Your Apartment Isn’t Getting Rented (Even After Many Viewings!)

1. Unattractive First Impression

The first impression is extremely important. If customers aren't interested from the first glance, they won't take the time to learn more about your apartment.

Unprofessional Photos: Images are the most important factor in attracting customer attention on real estate websites. Blurry, dark photos, poor angles, or photos that don't show the beauty of the apartment will cause customers to skip it immediately.

Brief, Lacking Description: A generic description that doesn't provide enough information about the area, number of bedrooms, amenities, location, and outstanding advantages of the apartment won't convince customers.

Uncompetitive Pricing: If your apartment's rental or sale price is higher than similar apartments in the area, customers will tend to look for other options that fit their budget better.

Old, Deteriorated Exterior: If the building or area surrounding the apartment looks old, unsanitary, or not well-maintained, customers will feel hesitant and won't want to consider your apartment.

Solutions:

1. Invest in Professional Photography: Hire a photographer specializing in real estate to take beautiful, sharp photos that showcase the beauty of the apartment.

2. Write a Detailed and Attractive Description: Provide complete information about the apartment, highlight outstanding advantages, use positive language, and include a call to action.

3. Research the Market and Price Reasonably: Find out the prices of similar apartments in the area and adjust your rental or sale price to be competitive.

4. Ensure a Clean, Tidy Exterior: Focus on maintaining and cleaning the building and the area surrounding the apartment.

2. Unreasonable, Unattractive Interior Arrangement

Even if your apartment is large and in a good location, an unreasonable interior arrangement can ruin everything.

Cluttered, Messy Space: A messy apartment with untidy furniture will create a cramped, uncomfortable feeling and prevent customers from imagining the potential of the space.

Outdated, Old Furniture: Using outdated, worn, or unsuitable furniture for the apartment's design style will reduce aesthetic value and make customers feel the apartment isn't well-cared for.

Weak Lighting, Dark Space: Lighting is important to create a cozy and comfortable feeling for the apartment. An apartment lacking natural light or insufficient artificial light will create a gloomy, confined feeling.

Unharmonious, Unpleasant Colors: Using too many bright, contrasting colors or colors that don't match the overall space will create a jarring, uncomfortable feeling and prevent customers from wanting to stay long.

Solutions:

1. Clean and Organize Furniture Neatly: Remove unnecessary items, organize furniture scientifically, creating a spacious and comfortable space.

2. Invest in New, Modern Furniture: Replace outdated, old furniture with new, modern pieces that suit the apartment's design style.

3. Maximize Natural Light: Expand windows, use light-colored curtains, and limit the use of dark-colored furniture to maximize natural light.

4. Use Artificial Light Reasonably: Install a complete lighting system, use lights with a warm glow, and arrange lights in suitable locations to create accents for the space.

5. Choose Harmonious, Pleasant Colors: Use neutral, light tones or similar tones to create a harmonious, comfortable, and relaxing feeling.

3. Lack of Amenities, Not Meeting Needs

Today, customers are increasingly interested in the amenities of the apartment. An apartment lacking amenities will have difficulty competing with other apartments on the market.

No Air Conditioning, Washing Machine: These are basic amenities that most customers want.

Kitchen Not Fully Equipped: A kitchen lacking basic equipment such as a stove, oven, refrigerator will inconvenience customers in cooking.

Bathroom Not Clean, Convenient: The bathroom is where customers relax and take care of themselves. An unclean, inconvenient bathroom will make customers feel uncomfortable.

No Internet, Cable TV: In the digital age, internet and cable TV are indispensable amenities.

Solutions:

1. Equip All Basic Amenities: Ensure the apartment has all basic amenities such as air conditioning, washing machine, stove, oven, refrigerator, internet, cable TV.

2. Upgrade Existing Amenities: If the existing amenities are old or don't meet customer needs, consider upgrading them.

3. Provide Additional Amenities: To create differentiation and attract customers, you can provide additional amenities such as a dishwasher, clothes dryer, microwave, etc.

4. Inconvenient Location, Lack of Security

Location is one of the most important factors when customers choose an apartment. An apartment in an inconvenient location with a lack of security will have difficulty attracting customers.

Far from the Center, Inconvenient Transportation: Customers often prioritize apartments located near the center, easy to move to important locations such as workplaces, schools, hospitals, shopping centers.

Noisy, Polluted Area: An apartment located in a noisy, polluted area will affect the health and quality of life of customers.

Poor Security: Customers are always concerned about the safety and security of their residence. An apartment in an area with poor security will make customers feel worried and insecure.

Lack of Surrounding Utilities: Customers often want to live in areas with full surrounding utilities such as supermarkets, markets, schools, hospitals, parks, etc.

Solutions:

1. Emphasize the Advantages of the Location: If your apartment has advantages in location such as near amenities, convenient transportation, emphasize these advantages in the apartment description.

2. Improve Security: If the area surrounding the apartment has poor security, consider installing additional security equipment such as surveillance cameras, alarm systems.

3. Provide Information About Surrounding Utilities: Provide customers with detailed information about the utilities surrounding the apartment such as supermarkets, markets, schools, hospitals, parks, etc.

4. If Possible, Improve the Surrounding Living Environment: Participate in community activities to improve the living environment surrounding the apartment, for example, planting trees, cleaning, etc.

5. Unprofessional Service Attitude

Even if your apartment meets all the above criteria, an unprofessional service attitude can cause customers to leave.

No Response to Messages, Calls: Customers will feel disappointed and lose interest if you don't respond to their messages and calls quickly and professionally.

Not on Time, Disrespectful: Being late for appointments, disrespecting customer time will create a bad impression and make them feel not respected.

Not Enthusiastic, Lack of Information: An unenthusiastic service attitude, lack of information will make customers feel uncomfortable and not want to continue learning about your apartment.

Not Solving Problems That Arise: If any problems arise during the apartment viewing, you need to solve them quickly and effectively to make customers feel confident.

Solutions:

1. Always Respond to Messages and Calls Quickly and Professionally.

2. Always Be on Time and Respect Customer Time.

3. Always Be Enthusiastic, Provide Complete Information, and Answer All Customer Questions.

4. Solve Problems That Arise Quickly and Effectively.

5. Listen to Customer Feedback and Improve Your Service.

Customer Experience:

"I was looking for an apartment for rent for a long time and looked at many apartments. However, most of the apartments didn't meet my requirements for location, amenities, and price. Finally, I found an apartment on 456.com.vn. This apartment has a very convenient location, near the center and surrounding amenities. The interior of the apartment is decorated very beautifully and modernly. In particular, the homeowner is very enthusiastic and thoughtful, always ready to answer all my questions. I decided to rent this apartment immediately and am very satisfied with my decision."

Advice from 456.com.vn:

If you have a need to rent or sell an apartment, please contact 456.com.vn. With more than 13 years of experience in the real estate sector, we will help you find suitable customers quickly and effectively. We provide a full package of support services for renters and homeowners, including:

1. Consulting on choosing apartments according to needs, budget, location and lifestyle.

2. Legal support - bilingual contract (Vietnamese - English, Korean... if needed).

3. Free apartment pick-up - viewing - handover, including outside office hours.

4. Instructions for registering temporary residence, procedures for foreigners.

5. Support contacting the management board, registering for resident cards, internet, and utility services.

6. Support tenants throughout their stay, responding quickly to support requests.

7. Manage rental apartments for homeowners: check, report, periodic maintenance.

We specialize in supporting Vietnamese and foreign customers (expats) from Europe, America, England, France, Germany, Korea, Japan... in finding apartments for rent and sale in Districts 1, 2, 4, 7, Binh Thanh, Thu Duc, especially Thao Dien, Thu Thiem, Phu My Hung areas... with prominent projects such as: Vinhomes Central Park, Vinhomes Golden River, Grand Marina, Sunwal Pearl, Masteri Thao Dien, Lumiere Thao Dien, Estella Height, The Vista, Thao Dien Green, Thao Dien Pearl, The River Thu Thiem, Metropole Thu Thiem, Sala, The Sun Avenu, New City Thu Thiem, Feliz En Vista, Palm Height, Millenium, Goldview, Icon 56, Saigon Royal, Sunrise City, Saigon Pearl, The Manor, City Garden, Pearl Plaza...

By overcoming the factors that cause your apartment to be "skipped over" by customers and partnering with a professional unit like 456.com.vn, you can increase your chances of successfully renting or selling your apartment.

Contact 456 Vietnam – Your trusted partner for premium apartments in Ho Chi Minh City: